OK, so I was a little confused when I did my previous post for Week 2. I had it in my head that BRANDING was Week 3. Oh well, I think I've got it straight now.
Being a country girl what branding means to me is marking cattle so we can identify which ones belong to us if they wander off into a neighbor's pasture. More and more I see lots of chatter about "branding" as a marketing ploy, both for business and libraries.
It seems to me that public libraries have a perfectly good brand...."FREE." As in free information, free books, magazines, movies, etc., free computer/Internet access, along with a multitude of other things depending on the library.
As for me, what should I "brand." The Wife/Mom/Grandma me? The librarian me? The quilter me? The genealogy researcher me? The computer fixer me? Do I even need or want a "brand"? When I did my blog I knew I only wanted to maintain one blog so I rolled it all up into one ball of wax......all the parts of me.